Startup Bookmarks dvd03

Guides Market size The only thing that matters: market size Long tail: the hits get bigger Overviews of different verticals by the Internet Advertising Bureau Morgan Stanley's market research Customer Development The leading cause of startup death: the product development diagram The customer development manifestor: reasons for the revolution. Part 1. The customer development manifestor: reasons for the revolution. Part 2. Customer development: the long lost formula for startup success Acquiring traffic; seeking and maintaining critical mass Search Engine Ranking Factors Understanding online marketing. What's your viral loop? Understanding the engine of adoption. Viral loop and retention loop. Modeling viral loops Viral marketing is not a marketing strategy Engagement loops: beyond viral Viral expansion loop. FaceBook app case study Calculating cost of user acquisition Social network marketing 10 obvious strategies to ruthlessly acquire users Growing renewable audiences User retention curves CPA versus CPM 3 Drivers of growth for your business. Six strategies for overcoming chicken-and-egg problems Converting traffic into paying customers How to measure the success of your web app Tips for improving high-bounce, low-conversion Web pages Ad-based versus direct monetization How to create a profitable freemium startup Understanding freemium A simple formula to gauge a freemium model's success 5 factors that determine your advertising CPM rates 5 things that make your social network monetize like crap Your ad-supported web2.0 site is actually a b2b enterprise in disguise Ad targeting How to price Startup Tips for Enterprise Software Pricing Dividing free from paid-for Branding; image; PR Branding lessons from Basecamp You're a little company. Now act like one. Why metrics-driven startups overlook brand value PR guide for startups User interface. Engagement and product design Top 10 user interface myths UI trends 25 Reasons users stop using your product Do you ever say that MySpace is so ugly? Why FaceBook apps are focused on fun instead of utility How Metcalfe's law can work against you Desktop app versus Web app Algorithms & system architecture Essential algorithms: genetic algorithms, simulated annealing, etc How to build a popularity algorithm Statistical ML explained Scaling applications Metrics-driven business Does AB testing lead to crappy products? Benefit-driven metrics: measure the lives you save, not the life preservers you sell The first 6 steps to home-growing basic startup analytics Are you misusing Alexa numbers? I'm just a startup. I can't do those fancy analytics. How to measure if users love your product Case studies Web app biopsies The underbelly of a web app 5 lessons learned from yousendit.com AdultFriendFinder: ARPU, churn and conversion rates Gambit: funnel metrics What would FaceBook look like if it sold out to ads? Whirl: metrics for virtual goods businesses FaceBook vs MySpace: traffic and ad revenue/a> Lessons from the casino industry on engagement metrics and lifetime value How companies like Google, Ideo and 37Signals build failure-tolerant systems Google's Key Success Factors Everything you always wanted to know about Google Platform versus application: considering FaceBook Lesson from SnapTalent: Know Your Market Rentoid: overcoming the chicken-and-egg problem Hiring How to hire Funding How to fund a startup But I don't know any VCs Elevator Pitch When VCs say, "No" The truth about VCs. Part 1 The truth about VCs. Part 2 The truth about VCs. Part 3 Venture Hacks: Cheat Sheet Series-A Termsheet as advised by YCombinator Series-A Termsheet as advised by TheFunded 5 milestones to reach before raising venture capital Ramen profitability Angel investing Understanding investors Don't shop your termsheet Venture capital firms care about the upside case, not the mean Upside versus downside Pitching the VC partnership Founder returns Managing one's own time Guide to personal productivity News / Views Hacker News - YCombinator Andrew Chen LifeHacker Read Write Web Radar O'Reilly Gigaom TechCrunch Scobleizer John Battelle Matt Cutts: Google, Gadgets, SEO Neuroscience Marketing Investors YCombinator The Accelerator Group (TAG) Local Globe Seed Camp Saul Klein's bookmarks Fred Destin VentureBlog Fred Wilson Betaworks Venture Beat